Amazon Ads Management

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Amazon Ads Management

As an extension of the largest e-commerce platform, Amazon Ads has established itself as an incredibly powerful advertising tool. At novi.digital, we have managed millions in ad spend across a range of successful Managed PPC campaigns and have even spent. Amazon now has an e-commerce share of over 37% which is why it is important to not get lost in an ocean of products. As a data and results-driven agency, we manage and optimize Amazon ad placements to maximise return on investment (ROI) for clients.

What is Amazon’s Sponsored Products?

Amazon Ads is an integrated advertising platform that allows businesses to target audiences with product, brand, video, or remarketing advertisements. With ads placed within an online retail environment, this tool can be an incredibly effective for increasing revenue. As experts in PPC, we will work to determine which of advertising options available within Amazon Ads is best for you and your budget.

Amazon Product Ads

Sponsored products are the most well-known advertisement option available within Amazon Ads. This kind of ad campaign means that your products are placed on the first page of relevant Amazon searches. Unlike many PPC product advertising platform, Amazon’s sponsored ads are almost indistinguishable from organic product listings. Aside from this, sales are also helped by directing potential customers straight to your product page. These ads are so effective that they provide an average conversion rate of 9.47%, which is significantly higher than the average e-commerce conversion rate of 3% across industries.

As a PPC ad, Sponsored Products only require you to pay when your ad is clicked by potential customers. The more competitive your bid, the higher the chance of your product being displayed when it matches a customer’s search query. With Amazon Ads providing users with an average CTR of 0.36%, this platform can be a quick way to build up reviews and place higher organically. At novi.digital, we are experienced at generating sales with a ROI for each product through competitive bidding.

Getting started with Amazon Advertising

  1. Choose which of your products you would like to advertise
  2. Decide which keywords you would like to target along with your budget
  3. Launch and monitor your campaigns

How else can I advertise within Amazon?

While sponsored product ads are the most popular type of PPC campaign within Amazon, there are some other advertising options that we can carry out for you. 

Sponsored Brands

Sponsored Brand ads are a feature within Amazon Ads that allows you to feature your brand logo, a custom headline, along with up to three products. This kind of ad is useful for businesses looking to build up brand recognition while also increasing individual product sales. Like Sponsored Product ads, this kind of ad is PPC, meaning that you will only pay whenever a potential customer engages with your brand. This kind of advertisement tool is ideal for those that would like to use Amazon as a starting point to build trust in your brand and direct more traffic to your own site’s shop. 

Sponsored Display

This kind of ad utilises machine learning and automation to optimise your campaigns. Bids will adjust automatically based on the likelihood of a conversion while still allowing you to pause your campaign whenever you would like. This means that you will never bid more than you have to. This tool also allows you to reach audiences that have previously showed interest in categories related to your product or have shown interest in your product in the past. These ads are also generated on a cost-per-click basis meaning that you only need to pay whenever a customer clicks on your ad. For this kind of ad, we collect extensive data on metrics such as page views, add to cart, and more so that we can target audiences with precision.

Video Ads

For businesses that have had some high-quality video ads produced, Amazon can be a useful platform to use them. When compared with other forms of Amazon Ads, videos can be more expensive per click. When placed and optimized effectively, however, they can be a remarkable tool for developing brand and product awareness. When pursuing this kind of ad campaign, it is important that they are used effectively. That’s why fundamental to this service is our years of PPC experience that we will call upon to help come up with a strategy that gets results. 

At novi.digital, we will work with you on a per-product basis, meaning that our Amazon Ads Management service will be tailored to your business. It may be that you require only one type of Amazon ad or a combination. In any case, we will work with you to ensure that we get the best results possible.

Specialists in PPC

We have worked at the forefront of the digital marketing sector for over ten years and consider ourselves experts in all areas of PPC. This is because, as an agency, we have carried out our own industry-leading research and developed software exclusive to our services. These tools help us optimise adverts accurately by utilising relevant data.

Fundamental to our software is our search term analysis tool, Forager, which helps us understand what your customers are searching for and where best to place your ads. We then call upon our bid optimisation tool, Metronome, which predicts when will be the best time to bid. To help ensure that ads have as high an ROI as possible, we use perhaps our most well-known piece of software, Captivise. Within this piece of software, we are able to set a desired margin for each ad so that every bid is as profitable as possible. Central to our use of these tools are a number of important metrics:

  • Increased revenue and profit
  • Improved review ratings and brand health
  • Streamline customer service
  • Reduced cost-of-sale
  • Fix and update product feed
  • Improved Click Through Rating (CTR)

Our Amazon Ads Management Deliverables

Here are some of the key deliverables that you can expect from our Amazon Ads Management service.

Optimised Product Listings

Before beginning your Amazon Ads campaign, we will first look at each of your products to determine whether there are any areas that could be improved before sponsoring them. This begins with category optimisation to ensure that all products can be found in appropriate areas on Amazon. We then review product images and content so that they are optimised and of a high quality. This stage is carried out by reviewing your competitors to see what the industry trends are and what could be done to stand out from the crowd. We will also make sure that each product’s titles and descriptions include researched keywords so that they appear in a wide range of relevant search queries.  

Upload and Promotion Management

Once products have been reviewed, we will then carry out a bulk upload for you. If you already use an e-commerce platform on your website, we will do this by generating a feed. If not, we will upload products as CSV files by entering in the data of your products. Aside from managing which of your inventory is on Amazon Ads, we will also advise and oversee promotional campaigns where appropriate. This will be done by identifying trends or opportunities that would be best assisted with product offers. These can be done either for your entire inventory to bring attention to your brand, or for products individually to increase sales.

Reporting and communication

Communication is fundamental to any successful marketing campaign. That’s why we include regular tailored reports for your campaign that highlights the metrics that are important to your goals. We understand that marketing jargon and data can often be difficult to grasp initially which is why we will always talk you through anything that isn’t completely clear. We have found that the best progress is made when we are on the same page as our clients which is why we will do our best to help you understand all areas of your campaign. Usually, this will be done over email but we are always just a phone call away for things that need to be addressed quickly.   

Things to consider

To help make sure we hit the ground running with your campaign, it is worth having a good idea of some fundamental details. This will help us create a campaign that works well for you and is fully-costed. When beginning our Amazon Ads Management service, we will send over a questionnaire that covers a lot of the most important areas but here are some other factors that should be considered:

  • Budget – How much you are willing to spend will play a significant role in a campaign. Being clear on this from the outset will allow us to focus our efforts efficiently.
  • How many products or ads – It may be that you would like to improve sales for a specific range of items rather than all of them. Having a rough idea of quantity will help us provide an accurate quote.
  • Type of Campaign – Amazon as a platform can be used to achieve a number of goals so being clear about these is important for consistency. A campaign that targets increased sales will be very different from one that aims to improve brand presence.
  • Type of Ad – This will largely depend on your campaign’s strategy but it is still useful to consider the different options available to you.
  • Conversion Rates – With Amazon Ads being a PPC platform, profit is determined by the balance between clicks and conversions. If it takes a significant amount of clicks to achieve a conversion, then we will need to spread your budget further to meet desired margins.

Get in touch

To find out more about our Amazon Ads Management or to book an appointment to discuss your business with us, send us an email or fill in our contact form below.