Content marketing and copywriting is an essential part of any digital marketing strategy – the digital landscape is competitive and you need to be able to create compelling content that not only stands out from the rest of the noise but also ranks well on Google, outperforms your competitors and essentially, converts prospective customers to loyal ones.

Whether you’re an experienced content marketer/copywriter or you’re new to the industry, our training session will help you build the necessary knowledge and skills needed to help you stand out from the crowd in the digital landscape.

In-person or remote training available.

Full day, half-day and hourly training available.

Digital content marketing and copywriting taps into the online behaviours and attitudes of your customers, and is an integral part of digital marketing.

Your content and copywriting is often the first thing a prospective customer will notice about your brand, especially if they’re being introduced to you via organic search or paid ads, so you need to do it right. This course aims to help you understand the fundamentals that underpin successful digital content.

novi.digital is a digital marketing agency that’s focused on people and their businesses – we live and breathe digital marketing, and we’re an award-winning team of copywriting, website, design and strategy specialists who want to use our knowledge and skill-set to arm people with the tools they need to be successful. We have a wealth of experience in the digital marketing industry and have been a certified Google premier partner for over 5 years, with accreditations in Search, Mobile, Display and Shopping.

You can choose to carry out your training session at your own location, at a novi.digital office or remotely. We can tailor a bespoke package if needed, just get in touch with our consultancy team.

Content marketing and copywriting. Course overview:

Who should attend:

This session is hosted by our specialist copywriters and has been designed for new and intermediate writers who would like to either brush up on their existing skills or develop as a digital copywriter, increase their knowledge of digital content marketing tools and understand content as it relates to digital marketing. It is also an ideal training session for content marketers and copywriters who have previously worked on offline content, and are looking to further understand and break into the digital marketing space.

Search engine optimisation and pay-per-click lay at the heart of what we do, so we will train you on copywriting and content as it relates to these areas of digital marketing.

Walk away with the ability to:

• Understand how to tap into your audience data to help inform your content and copywriting strategy.
• Develop your copywriting and content skills to engage with new and existing customers online, and understand how this differs from writing offline pieces.
• Understand how copywriting and content marketing can be used as an integral part of your SEO strategy.
• Understand the difference between content and copywriting for organic and paid media.

Content marketing and copywriting. Course agenda:

SEO

• Understanding SEO
• How to write for SEO: From page titles and meta descriptions to writing/developing pieces of content.
• Identifying errors and optimising opportunities with Google Search Console.
• Understanding how you can optimise your content so Google can crawl it and rank it, such as page speed, keyword research and tagging visual content.
• Understanding how to structure your content properly for ranking on Google.

PPC

• Understanding PPC
• Understanding how content and copywriting for PPC differentiates from organic search.
• Understanding how to target your content to the right audiences using demographic data and campaign structures.
• Understanding budgets, ROI and metrics.
• Understanding how to bid on the right keywords, as well as how to exclude negative keywords.
• Understanding rules, reports, tracking and conversions.

For full details on what is covered click here.

Content marketing and copywriting. How to apply:

Get in touch with us at [email protected] or call us on 0333 090 4442. We’ll then arrange a call to discuss your requirements in further detail, and further to that we’ll create a training session based on these requirements (with as much, or as little, content as you need). If you have any further questions following the session, we can organise a conference call to discuss these.

Pricing of training sessions:

In-Person Training:

• On-Site Training Day (at client location): 1-person rate £720 + VAT (additional £150 + VAT per attendee)
• Off-Site Training Day (at novi.digital office) 1-person rate £660 + VAT (additional £150 + VAT per attendee)
• External Training Day (Regus office or similar) 1-person rate £840 + VAT (additional £150 + VAT per attendee)

Remote Training:

• Remote Training: Day 1-person rate £500 + VAT (additional £50 + VAT per attendee)
• Remote Training: Half Day 1-person rate £280 + VAT (additional £50 + VAT per attendee)
• Remote Training: per hour 1-person rate £90 + VAT per hour (additional £50 + VAT per attendee)