This year, novi.digital will be using its 10 years of experience to train clients in the latest insights on SEO/PPC. The company is a Google Premier Partner, an award given to only the most successful PPC agencies. The courses have grown in popularity, with attendees doubling each year since training began. 121 businesses were trained in 2018, with further growth predicted for 2019.
The company will be holding training courses throughout the year in Blackpool, Lancaster, Penrith and several locations in London. The London-based courses will take place in two business innovation hubs: Level 39 in Canary Wharf and TechHub, located near Liverpool Street. The first of these London courses begin in September, although courses in other locations have already begun.
The company also said in a statement that they can offer bespoke training sessions to clients across the UK. This service would suit those looking for a more personalised offering.
“If you want to keep your SEO and PPC in-house, then it’s often a good idea to make sure that your team has expert training to maximise the benefit,” said the agency.
Managing director Aaron Crewe explains how the agency operates. “Here at novi.digital, we’re always asking ‘what’s the end result?”. Basing their work on this question, they only focus on improving metrics that deliver a clear return.
They say it can be easy to lose sight of how you are creating value for your company, which novi.digital aims to simplify. They offer a range of courses “aimed at increasing the value of your SEO and PPC work”.
A variety of companies and organisations have attended previous events:
One such event is ‘PPC 101’ on March 14th in Lancaster, where novi.digital have an office. In this course, participants will learn how best to improve their Google Ads campaigns. “This is an interactive one-day course that allows attendees to ask questions and collaborate”. This gives the clients a “hands-on approach” and allows them to start improving their campaigns immediately.
Alternatively, there is a range of courses to choose from including all aspects of PPC and SEO. Topics covered include:
Of course, some businesses will not yet be ready to take the plunge to manage their own campaigns. novi.digital explains that learning about SEO and PPC can actually help you manage an external agency. Educating the client is key to the rapid expansion the company is experiencing, Aaron explains.
“At novi.digital we firmly believe that we deliver better services when our clients understand the theory behind what we do and why we do it”