At novi.digital, we help businesses make better choices with their digital marketing in Birmingham. We are a highly specialised SEO and PPC agency providing a range of bespoke management services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Our agency continues to experience rapid growth as a result of the value we can bring to our clients.
Digital marketing often has a reputation for only delivering value in the short-term. Many digital marketing campaigns are simply designed to provide unsustainable growth “spikes”. Our years of experience at novi.digital can help you avoid these common pitfalls. We want the work that we do with you to influence your long-term success and deliver a clear ROI. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. We are always developing and have our own software team building new tools for improving our agency’s results further. We also have Google Shopping and social media management services available. These can be used alongside our SEO and PPC services to build a wider-ranging strategy.
There are two concepts that lie at the heart of novi.digital’s strategy. The first is to ensure that your marketing choices are data-driven. This means every decision taken should be backed up with clear analytical evidence. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Understanding how your customers behave when clicking on your site or ads can be powerful. When you optimise your promotion for these trends, your results can dramatically improve. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.