At novi.digital we exist to help businesses create more effective digital marketing campaigns in Cambridge. We are a highly specialised SEO and PPC agency providing a range of bespoke management services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. We continue to expand year on year thanks to our focus on delivering concrete results for our clients.
Digital marketing often has a reputation for only delivering value in the short-term. These short-term strategies are unsustainable and have no updates or refinements. At novi.digital, we are dedicated to providing a better quality of growth. We work to ensure that our recommendations are sustainable and can deliver on the goals that really matter to you. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. We are always developing and have our own software team building new tools for improving our agency’s results further. We also have Google Shopping and social media management services available. These can be used alongside our SEO and PPC services to build a wider-ranging strategy.
We believe that there are two key factors to making your digital marketing in Cambridge a success. The first is to ensure that your marketing choices are data-driven. This means every decision taken should be backed up with clear analytical evidence. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Customers interact with your site and ads in different ways, but clear trends can often be identified. Correcting for these trends can be a significant opportunity. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.