At novi.digital, we help businesses make better choices with their digital marketing in Dundee. We are experts in SEO and PPC marketing and provide a holistic range of services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Having achieved double digit growth year on year since 2009, we’re well on our way to reaching that goal.
Digital marketing often has a reputation for only delivering value in the short-term. Many digital marketing campaigns are simply designed to provide unsustainable growth “spikes”. At novi.digital, we are dedicated to providing a better quality of growth. Instead, we do the hard work to develop a solid foundation. This delivers more sustainable and valuable results over time. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. We are always developing and have our own software team building new tools for improving our agency’s results further. We also have Google Shopping and social media management services available. These can be used alongside our SEO and PPC services to build a wider-ranging strategy.
There are two concepts that lie at the heart of novi.digital’s strategy. The first is to ensure that your marketing choices are data-driven. The understanding that you gain from clear data provides scope for a measurable improvement. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Understanding consumer behaviour is an essential piece of increasing conversions. Websites that convert highly better understand the psychology behind a purchasing decision. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.