At novi.digital, we help businesses make better choices with their digital marketing in Durham. We are experts in SEO and PPC marketing and provide a holistic range of services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Our agency has seen exponential growth since 2009 and we’re not slowing down this year.
Marketing campaigns that begin successfully can often quickly lose steam. Many business owners have had the experience of seeing their marketing returns decline in value over time. Our years of experience at novi.digital can help you avoid these common pitfalls. Instead, we do the hard work to develop a solid foundation. This delivers more sustainable and valuable results over time. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. In addition, our bidding software Captivise ensures that you get maximum PPC value out of every pound spent. You can also make use of our Google Shopping and social media management services. These act as valuable companions to our flagship offerings.
We believe that there are two key factors to making your digital marketing in Durham a success. The first is to ensure that your marketing choices are data-driven. The understanding that you gain from clear data provides scope for a measurable improvement. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Customers interact with your site and ads in different ways, but clear trends can often be identified. Correcting for these trends can be a significant opportunity. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.