novi.digital is focused on helping our clients make more intelligent decisions when it comes to digital marketing in Edinburgh. Perhaps you’re looking for an expert digital marketing agency to help better engage your customers. Our award-winning agency would be an ideal choice. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. We continue to expand year on year thanks to our focus on delivering concrete results for our clients.
Digital marketing often has a reputation for only delivering value in the short-term. Many digital marketing campaigns are simply designed to provide unsustainable growth “spikes”. At novi.digital, we are dedicated to providing a better quality of growth. Instead, we do the hard work to develop a solid foundation. This delivers more sustainable and valuable results over time. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. Our in-house software Captivise makes sure that you get more value out of every campaign. Plus, you can make use of our complementary range of services, with management for Google Shopping and social media also available.
novi.digital’s strategy revolves around two specific approaches that inform all of the decisions that are taken. The first is to ensure that your marketing choices are data-driven. Gathering insights from data helps you make crucial decisions more profitably. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Understanding consumer behaviour is an essential piece of increasing conversions. Websites that convert highly better understand the psychology behind a purchasing decision. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.