At novi.digital we exist to help businesses create more effective digital marketing campaigns in Glasgow. We are a highly specialised SEO and PPC agency providing a range of bespoke management services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Having achieved double digit growth year on year since 2009, we’re well on our way to reaching that goal.
Often, it can seem that digital marketing campaigns have a shelf life. Many digital marketing campaigns fail to adapt quickly enough and lose efficiency and revenue. novi.digital is unique in its rejection of these short term strategies. Our focus is on delivering sustainable bottom-line results for the businesses that we work with. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. We are always developing and have our own software team building new tools for improving our agency’s results further. We also have Google Shopping and social media management services available. These can be used alongside our SEO and PPC services to build a wider-ranging strategy.
We believe that there are two key factors to making your digital marketing in Glasgow a success. The first is to ensure that your marketing choices are data-driven. This means every decision taken should be backed up with clear analytical evidence. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. This is about understanding how the customer interacts with your site and ads. You can then make changes to better suit the customer over time. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.