At novi.digital we exist to help businesses create more effective digital marketing campaigns in Preston. We are a highly specialised SEO and PPC agency providing a range of bespoke management services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Having achieved double digit growth year on year since 2009, we’re well on our way to reaching that goal.
Delivering long-term results in the field of digital marketing can be tricky. Many digital marketing campaigns fail to adapt quickly enough and lose efficiency and revenue. novi.digital is unique in its rejection of these short term strategies. Instead, we do the hard work to develop a solid foundation. This delivers more sustainable and valuable results over time. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. In addition, our bidding software Captivise ensures that you get maximum PPC value out of every pound spent. You can also make use of our Google Shopping and social media management services. These act as valuable companions to our flagship offerings.
novi.digital’s strategy revolves around two specific approaches that inform all of the decisions that are taken. The first is to ensure that your marketing choices are data-driven. This means every decision taken should be backed up with clear analytical evidence. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Understanding consumer behaviour is an essential piece of increasing conversions. Websites that convert highly better understand the psychology behind a purchasing decision. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.