At novi.digital, we provide over a decade of expertise to help businesses grow through digital marketing in York. We are a highly specialised SEO and PPC agency providing a range of bespoke management services. Our aim is to be the UK’s leading data-driven and psychology-focused B2B SEO and PPC agency. Our agency has seen exponential growth since 2009 and we’re not slowing down this year.
Often, it can seem that digital marketing campaigns have a shelf life. Many digital marketing campaigns fail to adapt quickly enough and lose efficiency and revenue. At novi.digital, we are uniquely placed to address the common issues with digital marketing. Instead, we do the hard work to develop a solid foundation. This delivers more sustainable and valuable results over time. To achieve this, we pair a transparent and bespoke approach with our 10 years of experience. In addition, our bidding software Captivise ensures that you get maximum PPC value out of every pound spent. You can also make use of our Google Shopping and social media management services. These act as valuable companions to our flagship offerings.
There are two concepts that lie at the heart of novi.digital’s strategy. The first is to ensure that your marketing choices are data-driven. This means every decision taken should be backed up with clear analytical evidence. This methodical approach leads to higher conversions and a better ROI.
The second is for your campaign to be psychology-focused. Customers interact with your site and ads in different ways, but clear trends can often be identified. Correcting for these trends can be a significant opportunity. One such example is improving the design of your website. Intelligent design based on conversions can significantly increase customer engagement and sales.