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PPC 101 – Understanding Google AdWords – Lancaster Chamber of Commerce

14th November 2019 @ 14th November 2019 - 14th November 2019 GMT

This interactive one day course is brought to you by Lancaster & District Chamber of Commerce and Ethan Giles, Operations Manager of Ltd – UK award-winning specialist digital marketing consultancy.

A beginner to immediate course for business owners, marketing managers and decision-makers with AdWords accounts looking to improve campaign performance.

This course explains how to:

• Improve click-through rates
• Accurately track conversions
• Properly analyse Data
• Improve conversion rates
• Increase transaction values
• Manage bids correctly
• Build and construct campaigns
• Research Keywords and Search Queries
• Monitor and improve Keyword, Landing Page and Ad performance
• Better understand the metrics and terminology

This is an interactive one-day course that allows attendees to ask questions and collaborate to learn how to improve their Google AdWords campaigns.

Attendees are encouraged to bring laptops in order to work through examples.

Member price £65; Non Member Price £120; Affiliate Member Price £90

Book Here



14th November 2019
14th November 2019 GMT


Infolab 21, Lancaster University LA1 4WA
Infolab 21, Lancaster University
Lancaster, LA1 4DN United Kingdom
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