---
title: "Google Ads Training"
id: "3647"
type: "page"
slug: "google-ads-training"
published_at: "2026-08-14T14:00:00+00:00"
modified_at: "2026-08-14T14:00:00+00:00"
url: "https://novi.digital/google-ads-training/"
markdown_url: "https://novi.digital/google-ads-training.md"
excerpt: "Google Ads Training Novi.Digital has been a Google Premier Partner since 2009. This training is built for marketing teams who want to run Google Ads properly in-house, or who want to understand what their agency is actually doing with the..."
---

# Google Ads Training

Novi.Digital has been a Google Premier Partner since 2009. This training is built for marketing teams who want to run Google Ads properly in-house, or who want to understand what their agency is actually doing with the budget.

## What is covered

- Campaign structure across Search, Shopping, Performance Max and Display
- Keyword research, match types and negative keyword strategy
- Bid strategies, budgets and Smart Bidding signals
- Conversion tracking, GA4 integration and reporting on CPA and ROAS instead of vanity metrics
- Auditing an existing account for wasted spend

## Who this is for

Marketing managers taking on PPC for the first time, teams who have inherited an account and need to understand it, or businesses who want to hold an agency to account.

## Cost

- Half day training course: £750
- Full day training course: £1,500

Prefer to hand campaign management over entirely? See [PPC Outsourcing](/ppc-outsourcing/)
. Training also available for [Meta Ads](/meta-ads-training/)
 and [Microsoft Ads](/microsoft-ads-training/)
.

[Start your journey](/get-a-quote/)
 or [get in touch](/lets-talk/)
 to book a session.

Email: [hello@novi.digital](mailto:hello@novi.digital)
 or phone: [0333 090 4442](tel:0333%20090%204442)