Google AdWords is our most sought after service, and with good reason. Google currently averages over 40,000 searches every second, and is by far the most popular search engine, which is why it’s so important to have your business be seen when people are searching on their site.
On the surface, Google AdWords seems simple to use, but in reality the risk of losing time and money for no significant gain can be quite large, and that’s why it can be important to use a PPC campaign management service like Novi.Digital. Our years of experience across all forms of Pay-per-click management began with Google’s services, and with so much demand for it, of course we’ve learned a lot over that time.
The basic idea behind pay-per-click (PPC) advertising is that in exchange for prioritising your links or giving them special placement on the page, you will be charged a small amount by Google for every person who clicks on the link.
The amount you pay is based on a bidding system, with people who bid more paying a higher amount in exchange for their content being more likely to be shown. More popular keywords tend to result in higher prices, for obvious reasons.
While the idea behind Google AdWords is simple, the actual process of turning your invested money into worthwhile conversions is much deeper, which is exactly why we’re here to help you do it. The main factors to consider when using Google AdWords are:
How much to spend per day is usually the easiest question to answer. This is based on your budget more than anything else, and we wouldn’t encourage you to spend more than you can comfortably afford. The more you can spend, however, the more times your ad is likely to be seen, so make sure that you’re at least spending enough to get something out of it. Novi.Digital will be able to advise you on how much is a worthwhile spend and how much is too much.
How much to spend per click is a much harder decision to make, but luckily this is where our specialisation begins to come in. The amount you spend per click has a whole range of considerations in itself, including:
Our campaign structure will focus on targeting the keywords which are most relevant to your offering, but which aren’t too costly for your budget. The amount that you should be willing to spend will also be based on how much net gain a successful conversion is worth, how often a conversion occurs and how likely each click is to convert – narrower adverts are more likely to lead to conversions, so it’s worth paying more for them etc.
How to ensure your ad is clicked is a question of first making sure your ad is seen by a potential conversion, and then to ensure that a potential customer wants to click on it. Our experience of PPC advertising techniques, as well as our research into your specific offering, allows us to create adverts that are as enticing as possible to your potential conversion. Finding the correct price to bid on an ad, as well as improving the quality of the content which it links to, will help the ad to gain more impressions.
How to turn a click into a conversion is the most important and arguably hardest task. This is based on so many factors that it is hard to list, but a few of the main ones are:
Making sure that your advert matches up as much as possible with the page it leads to is important, because this is what the customer expects to see when they click on it. The quality of the page in itself is also important in convincing the customer to follow your desired action. Of course, if what you’re offering is not what the customer is looking for, then the conversion is almost certain not to happen, which is why it’s important, as much as possible, to only gather clicks from people who are likely to convert in the first place.
Making sure to get all of the above points correct is vital to a successful Google AdWords campaign, and that’s only half of it. As time goes on, the original statistics will change, which is why Novi.Digital are always maintaining and refining your campaign to perform as well as it possibly can.
In the past, we have seen so many businesses who thought they would ‘try it out’ themselves, and often it ends up costing more than it’s worth. Don’t make the same mistake, save money by using a professional PPC campaign management service like Novi.Digital.