--- title: "Home" id: "13" type: "page" slug: "home" published_at: "2024-09-06T11:03:38+00:00" modified_at: "2026-01-19T10:51:20+00:00" url: "https://novi.digital/" markdown_url: "https://novi.digital/index.md" excerpt: "PPC Agency for UK B2B and Luxury Brands. Novi is a team of senior-level digital experts, powered by advanced proprietary technology, to deliver smarter, scalable solutions for your organisation. We specialise in achieving high ROAS and optimal CPA across PPC..." --- # PPC Agency for UK B2B and Luxury Brands. Novi is a team of senior-level digital experts, powered by advanced proprietary technology, to deliver smarter, scalable solutions for your organisation. We specialise in achieving high ROAS and optimal CPA across PPC and Paid Social platforms, such as Google, Microsoft and Meta. ##### Pop in your email address for your FREE audit! ## Free Audit ##### Our partnerships ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-1024x576.jpg) ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-1024x576.png) ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-1024x267.png) ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-1024x576.png) ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo.jpg) ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-1024x535.png) ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-1024x576.png) ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-1024x412.jpg) ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ![google-partner-logo-png_seeklogo-338099](https://novi.digital/wp-content/uploads/2025/04/google-partner-logo-png_seeklogo-338099.png) ![PXL_20241128_130458204.RAW-01.COVER](https://novi.digital/wp-content/uploads/2024/12/PXL_20241128_130458204.RAW-01.COVER_.jpg) ## Campaigns That Generate Engagement and ROI For over 15 years, Novi has partnered with B2B and luxury brands to deliver innovative, data-driven PPC solutions. By using proprietary technology with insights into human behaviour, we create strategies that resonate with your audience and drive measurable success. From UX and SEO Audits and Training, to PPC and paid social management, our expertise spans the digital landscape, evolving with industry trends to meet your unique needs. As a BCorp-certified consultancy, we are committed to ethical, sustainable, and inclusive practices, ensuring our work aligns with both your goals and our shared values. [More about us](https://novi.digital/about-us/) [Get a quote](/get-a-quote/) ### £150m in client revenue From our average fee of between 5% to 15% of marketing spend. ### 300+ Satisfied Clients Since 2009, we’ve helped over 300 businesses with their digital marketing endeavours. ![Group 16436](https://novi.digital/wp-content/uploads/2024/09/Group-16436-1.svg) ## What we do We solve your business problems with our comprehensive range of services tailored to meet the unique needs of B2B and luxury brands. Dive into our pain points and solutions to see how we address specific challenges: ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) Consultancy from £750 p/m + VAT ### Search engine optimisation (SEO) Enhance your online visibility and drive targeted traffic with our expert SEO services, including training, consultancy, management, audits, strategy, research, and reporting. [Invest in Organic Reach](https://novi.digital/services/search-engine-optimisation/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) Management From £1500 p/m + VAT ### Pay-per-click (PPC) Drive immediate results and maximise ROI with our PPC services, including campaign management, strategy, audits, consultancy, optimisation, and transparent reporting. [Increase ROI on Ad Spend](https://novi.digital/services/pay-per-click/) ![Group 16439](https://novi.digital/wp-content/uploads/2024/09/Group-16439.svg) Audits from £1000 + VAT ### Paid Social Engage your audience and boost conversions, including campaign management, strategy, consultancy, audience targeting, optimisation, and performance reporting. [Improve Ad Engagement](https://novi.digital/services/paid-social/) ![Group 16257](https://novi.digital/wp-content/uploads/2024/09/Group-16257.svg) ## Built With Integrity At Novi, integrity is at the heart of everything we do. Guided by trust, transparency, and respect, we create impactful digital strategies and campaigns that complement real-world experiences. Innovation and curiosity drives us forward as we use cutting-edge technologies to deliver solutions that go above and beyond. We value inclusivity, collaboration and diverse perspectives to shape meaningful results. Sustainability and accountability are a priority, ensuring every decision benefits clients, employees, and the environment. For us, it means aligning actions with values, creating better outcomes for businesses and a positive impact on the world around us. [Find Out More](/lets-talk/) ## Platforms We Use We have handpicked the best platforms to ensure that we deliver the highest levels of client satisfaction. From on-boarding, through to task management, and data analysis to reporting, we’ve considered the entire journey end-to-end. ![Slack social media channel with team messages, including meeting updates and announcements.](https://novi.digital/wp-content/uploads/2024/09/Slack.jpg)Slack ![ClickUp task management dashboard showing DevOps task list with statuses and priorities.](https://novi.digital/wp-content/uploads/2024/09/ClickUp-scaled.jpg)ClickUp ![Google Analytics dashboard showing user statistics and trends with active users, new users, event count, and key events.](https://novi.digital/wp-content/uploads/2025/03/GA4-Screenshot.jpg)GA4 ![SEO consultancy payment form screenshot with contact info section and summary of charges.](https://novi.digital/wp-content/uploads/2025/03/HubSpot.jpg)HubSpot ![Google Ads dashboard showing campaign setup recommendations and tools menu.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads.jpg)Google Ads [Get a quote](/get-a-quote/) ### Car Park Management Company #### Reverse-Engineering: How a Car Park Management Company Achieved an 800% Lead Increase ##### 800% Increase in leads per quarter (June, July & August 2023) ##### 508% Increase in clicks over the last 12 months (compared with the previous year) ##### 1100% Percentage of lead to qualified [Explore Case Study](https://novi.digital/case-studies/car-park-management-company/) [Get a quote](/get-a-quote/) ![English Lakes Hotels Resorts & Venues logo in white font on transparent background.](https://novi.digital/wp-content/uploads/2025/03/English-Lakes-Hotels-Logo.png) ### English Lakes Hotels #### What Are Your Words Worth: How Novi Turned £75k Ad Spend into £1.5m Revenue ##### 1829% Increase in return on ad spend over 12 months ##### 229% Increase in revenue year-on-year ##### 600% Increase in conversions over 12 months [Explore Case Study](https://novi.digital/case-studies/english-lakes-hotels/) [Get a quote](/get-a-quote/) ![PropertyData logo with a green house icon, offering real estate insights and analytics for investors and professionals.](https://novi.digital/wp-content/uploads/2025/03/Property-Data-Logo.jpg) ### Property Data #### From Scepticism to Scalability: Property Data’s 220% Conversion Growth ##### 59% Increase in sign-ups over eight months. ##### 220% Increase in conversions over eight months. ##### 850% Increase in clicks over eight months. [Explore Case Study](https://novi.digital/case-studies/property-data/) [Get a quote](/get-a-quote/) ![Carbon Neutral Britain logo with a stylized UK flag, promoting environmental sustainability and carbon reduction initiatives.](https://novi.digital/wp-content/uploads/2024/09/carbon-neutral-300x276-1-e1741357611448.png) ### Carbon Neutral Britain #### From Seed to Lead: How Carbon Neutral Britain Gained a 55% Increase In Conversion Rates ##### 55% Increase in conversion rates for Google Ads over six months ##### 470% Increase in conversion rates for Microsoft Ads over six months ##### 89% Increase in Clicks Across Google Ads & Microsoft Ads [Explore Case Study](https://novi.digital/case-studies/carbon-neutral-britain/) [Get a quote](/get-a-quote/) ![Greenmarket logo with leaf accent on black background, representing eco-friendly market solutions.](https://novi.digital/wp-content/uploads/2024/09/Green-Market-logo-white.png) ### Greenmarket #### Putting The ‘Eco’ in E-Commerce: How Greenmarket’s Conversions Soared by Almost 700% ##### 688% Increase in conversions over twelve months ##### 4,646% Improvement in return on ad spend over twelve months ##### 8,813% Increase in conversion value over twelve months [Explore Case Study](https://novi.digital/case-studies/greenmarket/) [Get a quote](/get-a-quote/) ### Car Park Management Company #### Reverse-Engineering: How a Car Park Management Company Achieved an 800% Lead Increase ##### 800% Increase in leads per quarter (June, July & August 2023) ##### 508% Increase in clicks over the last 12 months (compared with the previous year) ##### 1100% Percentage of lead to qualified [Explore Case Study](https://novi.digital/case-studies/car-park-management-company/) [Get a quote](/get-a-quote/) ![English Lakes Hotels Resorts & Venues logo in white font on transparent background.](https://novi.digital/wp-content/uploads/2025/03/English-Lakes-Hotels-Logo.png) ### English Lakes Hotels #### What Are Your Words Worth: How Novi Turned £75k Ad Spend into £1.5m Revenue ##### 1829% Increase in return on ad spend over 12 months ##### 229% Increase in revenue year-on-year ##### 600% Increase in conversions over 12 months [Explore Case Study](https://novi.digital/case-studies/english-lakes-hotels/) [Get a quote](/get-a-quote/) ![PropertyData logo with a green house icon, offering real estate insights and analytics for investors and professionals.](https://novi.digital/wp-content/uploads/2025/03/Property-Data-Logo.jpg) ### Property Data #### From Scepticism to Scalability: Property Data’s 220% Conversion Growth ##### 59% Increase in sign-ups over eight months. ##### 220% Increase in conversions over eight months. ##### 850% Increase in clicks over eight months. [Explore Case Study](https://novi.digital/case-studies/property-data/) [Get a quote](/get-a-quote/) ![Carbon Neutral Britain logo with a stylized UK flag, promoting environmental sustainability and carbon reduction initiatives.](https://novi.digital/wp-content/uploads/2024/09/carbon-neutral-300x276-1-e1741357611448.png) ### Carbon Neutral Britain #### From Seed to Lead: How Carbon Neutral Britain Gained a 55% Increase In Conversion Rates ##### 55% Increase in conversion rates for Google Ads over six months ##### 470% Increase in conversion rates for Microsoft Ads over six months ##### 89% Increase in Clicks Across Google Ads & Microsoft Ads [Explore Case Study](https://novi.digital/case-studies/carbon-neutral-britain/) [Get a quote](/get-a-quote/) ![Greenmarket logo with leaf accent on black background, representing eco-friendly market solutions.](https://novi.digital/wp-content/uploads/2024/09/Green-Market-logo-white.png) ### Greenmarket #### Putting The ‘Eco’ in E-Commerce: How Greenmarket’s Conversions Soared by Almost 700% ##### 688% Increase in conversions over twelve months ##### 4,646% Improvement in return on ad spend over twelve months ##### 8,813% Increase in conversion value over twelve months [Explore Case Study](https://novi.digital/case-studies/greenmarket/) [Get a quote](/get-a-quote/) ## Making The Bottom Line a Priority Understanding and addressing your pain points is central to our approach. Here are some of the most common issues faced by marketing managers, owners/founders, and marketing directors and how we resolve them. I'm a... Marketing Manager Owner/Founder Marketing Director ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Balancing Multiple Campaigns Managing various marketing campaigns simultaneously can be overwhelming. ### Our Solution We provide comprehensive project management and automation tools to streamline campaign processes, allowing you to focus on strategic initiatives. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Proving ROI Demonstrating the return on investment for marketing efforts to stakeholders can be challenging. ### Our Solution We utilise advanced data analytics and reporting tools to clearly show the impact of your marketing activities on business outcomes. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Staying Current with Trends Keeping up with the latest digital marketing trends and technologies is time-consuming. ### Our Solution Our team of experts stays at the forefront of industry developments, ensuring that your campaigns leverage the most effective and current strategies. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Limited Resources Allocating sufficient resources to digital marketing while managing other business areas can be difficult. ### Our Solution We offer scalable solutions that maximise impact without overextending your resources, providing high-value results within your budget. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Building Brand Awareness Establishing and growing a brand in a competitive market requires consistent and strategic efforts. ### Our Solution Our tailored branding strategies enhance your online presence, ensuring your brand stands out and resonates with your target audience. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Understanding Digital Marketing Navigating the complexities of digital marketing can be daunting without a solid background. ### Our Solution We provide clear, actionable insights and education, empowering you to make informed decisions about your marketing strategy. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Aligning with Business Goals Ensuring marketing strategies align with broader business objectives can be challenging. ### Our Solution We develop integrated marketing plans that align with your company’s goals, ensuring cohesive and effective execution across all channels. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Optimising Conversion Rates Converting traffic into leads and customers is crucial for demonstrating the effectiveness of marketing efforts. ### Our Solution To increase conversions, we implement advanced conversion rate optimisation techniques, including A/B testing and user experience improvements. [I'm experiencing these pain points](/get-a-quote/) ![Group 16437](https://novi.digital/wp-content/uploads/2024/09/Group-16437-1.svg) ### Managing Cross-Functional Teams Coordinating efforts between different departments to achieve marketing goals can be complex. ### Our Solution We facilitate seamless collaboration with clear communication and project management tools, ensuring all teams work towards common objectives. [I'm experiencing these pain points](/get-a-quote/) ![PXL_20241128_130452340.RAW-01.MP.COVER](https://novi.digital/wp-content/uploads/2024/12/PXL_20241128_130452340.RAW-01.MP_.COVER_.jpg "PXL_20241128_130452340.RAW-01.MP.COVER") ![Image](https://novi.digital/wp-content/uploads/2024/12/PXL_20241128_130329838.RAW-01.COVER_-1024x771.jpg) ## Work with us Partnering with Novi.Digital means working with a results-driven SEO and PPC agency that prioritises data-led strategies and long-term success. Our expert team collaborates closely with you to develop tailored digital marketing solutions that drive measurable growth. Whether you’re looking to improve search rankings, increase conversions, or maximise ROI, we provide the expertise and insights to help you achieve your goals. [Get a quote](/get-a-quote/) ![Image](https://novi.digital/wp-content/uploads/2024/12/PXL_20241128_130326766.RAW-01.COVER_-1024x771.jpg) ## Don't just take our word for it ″ As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Alex Field, Destination Garden Center ″ Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Michael Dent, PropertyData ″ With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Aidan Sharples, Greenmarket ″ novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Ben Marshall, ClickTech Solutions ″ The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Matthew Yeo, Security Direct ″ Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) David Thompson, Nexus Drinks ″ Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Kevin Hakman, TeamworkIQ ″ 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Carlos Daly, Trees Understood ″ Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) James Parry, Parry Welch Lacey LLP ″ novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ### Frequently Asked Questions Common Questions About Our SEO & PPC Services. [I still have a question](/lets-talk/) What services do you offer? Novi offers comprehensive digital marketing solutions, including SEO consultancy, PPC management, paid social media marketing, and AI marketing, all tailored to drive measurable results for your business. How does Novi provide measurable results? We combine data-driven insights, and human psychology guided by AI technology to create actionable results. Our advanced reporting tools ensure that every campaign is optimised for success. What industries do you specialise in? Novi is proud to work alongside clients from sectors such as education, finance, manufacturing, and SAAS. We are happy to hear from all B2B and luxury brands. Why choose Novi? Unlike traditional agencies, Novi takes a consultancy-first approach. We work closely with your in-house team to create bespoke strategies using proprietary technology to deliver ROI-focused outcomes. How long is your contract? We have a 3 month minimum term with a 30-day cancellation notice. From the second year onwards, the cancellation period is 60 days. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. [View all](/insights/) Agency Updates & Thought Leadership #### When Should You Worry That Your Marketing Manager Is Taking On Too Much? When a new marketing manager walks through the door, there’s a fine line between bringing... [Read more](https://novi.digital/your-marketing-manager-is-taking-on-too-much/) Uncategorised #### Novi Appoints Tom Coad as Head of PPC to Strengthen Paid Media Leadership We recently has announced the appointment of Tom Coad as Head of PPC, further strengthening... [Read more](https://novi.digital/novi-appoints-tom-coad-as-head-of-ppc-to-strengthen-paid-media-leadership/) Industry News #### ChatGPT Ad Management: The Next Evolution in Digital Marketing OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is... [Read more](https://novi.digital/chatgpt-ad-management-the-next-evolution-in-digital-marketing/) Agency Updates & Thought Leadership #### Novi.Digital Ranked in the Top 6% of SEO Companies UK Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK... [Read more](https://novi.digital/seo-top-30/) SEO Strategies & Insights #### What to look for when choosing an SEO Agency in the UK? It’s essential that you know all the facts before choosing an SEO agency. Our guide... [Read more](https://novi.digital/best-seo-agencies-uk/) PPC & Paid Media #### Top 7 PPC Software Apps Top 7 PPC Software Apps Top 7 PPC Software Apps Many businesses looking to optimise... [Read more](https://novi.digital/top-7-ppc-software-apps/)