Meet The Team has a growing team with a wide range of skill-sets, allowing us to provide a digital marketing service which builds on everyone’s expertise.

We’ve built our services on six key values:

PICKLE - Meet The Team

Our entire team are dedicated to these values, and both the services we offer and our internal development and training are designed to reflect them.

Aaron Crewe - Managing Director

Our founder, Aaron’s focus is on the company’s direction looking to the future, ensuring we continue to innovate and bring our ideas to bear. He encourages creativity in the team, is passionate about well-being at work, and is also an enthusiastic guitarist who’s taught guitar in the past.

He was also the 2017 Young Entrepreneur of the Year at the E3 North West Business Awards, and works closely with groups including local Chambers of Commerce and the Virgin Media Start-Up Program to encourage SMEs to survive and thrive.

Get in touch with Aaron Crewe

Ethan Giles - Operations Manager

Coming to us with a degree in Law from Lancaster University, Ethan brings that same organised mind and keen problem-solving approach to the ongoing operation of the company and to PPC campaigns.

He’s also a dedicated account manager whose honest, no-nonsense approach is much appreciated by his clients, as are the results he gets for them.

A keen football fan, Ethan is also devoted to his cat Gizmo.

Get in touch with Ethan Giles

Laura Eyre - Process Manager

As Process Manager, Laura is responsible for the internal systems and day-to-day processes we follow as we work for our clients. In her spare time, she organises interactive live-action horror events and she is frequently involved with charity.

She currently has four cats and holds a BA in English Literature as well as PRINCE2 (Foundation), ITIL V3 (Foundation), Business Analysis Essentials (BCS) and ACAT Level 2 qualifications.

Get in touch with Laura Eyre

Matt Mitchell - Account Management Team Leader

Matt is responsible for supervising AMs and employee well-being.

Matt is also an Account Manager responsible for several of our longest-standing clients. He cites his dedication to a close relationship and the “intel” it provides for strategy as a key factor to his success.   

We believe strongly in the importance of a close working relationship with our clients and with each other; Matt is the driving force in building and maintaining these.

He holds an MA in Creative Writing and has taken the CMI Frontline Management Level 3 qualification. He’s also an accomplished tai chi instructor working both with and without weapons.

Get in touch with Matt Mitchell

Liam Anderson - Technical Implementer

Our foremost technical team member, Liam can usually be found with his nose in the back end of client websites working to improve their performance, improve monitoring and data collection, and to make them more stable.

When he’s not doing that, you’ll find him expanding his technical knowledge at home or out on one of his bikes, exploring the countryside or perfecting his trick riding.

Get in touch with Liam Anderson

Rory Bettany - Account Manager

Rory came to novi as a Digital Marketing Analyst, giving him a thorough all-round knowledge of how to blend SEO and CRO techniques together to best effect before he began working with clients.

His BSc in Secondary Education and Mathematics makes him adept at the data-driven side of the role as well as in giving our clients the context they need to work with us in developing digital marketing strategy, and it’s backed up with a BTEC IT Practitioners Level 3 – Triple Distinction.

An outgoing personality with a knack for the bigger picture, Rory blends large-scale account strategy with detailed moment-to-moment planning.

Prior to his work at novi, Rory spent some time as a private tutor in GCSE Mathematics. You’ll also find Rory at home watching the latest big-budget fantasy or superhero series.

Get in touch with Rory Bettany

Kate White - Account Manager

Kate comes to novi with a degree from Lancaster University’s multi-award-winning Business School – a BBA in Business Management. She has long-term experience developing comprehensive marketing strategies and building advertising campaigns.

In her spare time, you’ll find her leading Viking re-enactment group or helping out at a local festival of comic art – or relaxing with her pet hedgehog.

Get in touch with Kate White

Tom Lynch - Lead Copywriter

Comfortable producing press releases on the fly when news arises or working to a long-term plan to improve conversion rates and attract new customers, Tom is always willing to work with account managers and clients to build a better content strategy and make a website more effective.

He holds an MA in Literary and Cultural Studies from Lancaster University during which he honed his understanding of written and video content. In his spare time, he is a published author but most enjoys telling stories around the table in his roleplaying games.

Get in touch with Tom Lynch

Mike Kilburn - Digital Marketing Analysis Team Leader/Copywriter

Emphasising precision and care in his work, Mike nevertheless approaches every day with a bunch of jokes ready to be cracked. He’s responsible for improving the quality of the data used by the team and implementing long-term plans developed for each client by their Account Manager as well as sharing the copywriting burden.

His dog Sonny is highly trained and loves to show off with tricks of all kinds. Mike holds an MA in English Literature from Lancaster University.

Get in touch with Mike Kilburn

Benni Holloway - Digital Marketing Analyst

Benni brings a cheerful attitude and a wealth of knowledge to his role. With years of digital marketing experience in a variety of roles, Benni is known for refining our methods and finding the most efficient and effective way to carry out important tasks.

When not at work, Benni has three key loves in his life – making music (especially in the band he and his wife front, Ice Pops for Breakfast), his family, and his amazing collection of Lego superheroes.

Get in touch with Benni Holloway

Chantelle Gentle-Shaw - Digital Marketing Analyst

With a background in project management for the US military, Chantelle holds Prince 2 Foundation and Practitioner qualifications. She’s currently working toward a degree in Law with the Open University and the Green Belt level in Lean Six Sigma.

Chantelle is a dedicated, research-oriented worker who brings an awareness of business development to her work. In her spare time, she can be found in the Lakes with her family or following the latest and greatest in horror films.

Get in touch with Chantelle Gentle-Shaw

Katie Wareing - Intern Digital Marketing Analyst

A recent arrival to the team, Katie has already impressed with her dedication and hard work, helping Mike accomplish key tasks. She’s taken a year out from a Business and Marketing degree from Liverpool John Moore University to fill this role, and she’s looking to specialise in digital marketing once she’s returned to her course.

As a football lover, Katie trained with Morecambe Ladies FC during her teenage years.

Get in touch with Katie Wareing

Matthew Howarth - Admin Assistant

A car enthusiast with a particular passion for Minis, Matthew handles a lot of the behind-the-scenes administration needed to keep the company rolling forward, as well as performing initial research and working with Aaron on proposals to clients – and much more.

A hard worker with a passion for detail, Matthew’s also one of the most upbeat and cheerful in a happy team.

Get in touch with Matthew Howarth

Max Jones - Apprentice Digital Marketing Analyst

Max holds a Certificate of Higher education from his time at the University of Stirling, where his focus was on maths, HTML, CSS and Javascript.

He has a passion for computers which extends to his work but absolutely begins at home, where he has built several computers for his own use. He’s an avid computer gamer, and the rigs he builds reflect that.

Get in touch with Max Jones

Placement Students - Interns and Work Experience team

Throughout the year, we also have a team of excellent students and work experience candidates join us for temporary, short term and occasionally longer-term placements.

If you’d like to join us, please send your CV and covering letter to [email protected] explaining your interest in working with

Get in touch with Placement Students