Meet The Team


novi.digital

novi.digital has a growing team with a wide range of skill-sets, allowing us to provide a digital marketing service which builds on everyone’s expertise.

We’ve built our services on six key values: Knowledge, Personalisation, Innovation, Longevity, Commercialisation, Efficiency

Our entire team are dedicated to these values, and both the services we offer and our internal development and training are designed to reflect them.

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Aaron Crewe – Managing Director

Our founder, Aaron’s focus is on the company’s direction looking to the future, ensuring we continue to innovate and bring our ideas to bear. He encourages creativity in the team, is passionate about well-being at work, and is also an enthusiastic guitarist who’s taught guitar in the past.

He was also the 2017 Young Entrepreneur of the Year at the E3 North West Business Awards, and works closely with groups including local Chambers of Commerce and the Virgin Media Start-Up Program to encourage SMEs to survive and thrive.

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Ethan Giles – Operations Manager

Coming to us with a degree in Law from Lancaster University, Ethan brings that same organised mind and keen problem-solving approach to the ongoing operation of the company and to PPC campaigns.

He’s also a dedicated account manager whose honest, no-nonsense approach is much appreciated by his clients, as are the results he gets for them.

A keen football fan, Ethan is also devoted to his cat Gizmo.

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Laura Eyre – Process Manager

As Process Manager, Laura is responsible for the internal systems and day-to-day processes we follow as we work for our clients. In her spare time, she organises interactive live-action horror events and she is frequently involved with charity.

She currently has four cats and holds a BA in English Literature as well as PRINCE2 (Foundation), ITIL V3 (Foundation), Business Analysis Essentials (BCS) and ACAT Level 2 qualifications.

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Matt Mitchell – Communications Manager

Matt oversees internal and external communications. We believe strongly in the importance of a close working relationship with our clients and with each other; Matt is the driving force in building and maintaining these.

Matt is also an Account Manager who’s responsible for several of our longest-standing clients. He cites his dedication to a close relationship and the “intel” it provides for strategy as a key factor to his success.   

He holds an MA in Creative Writing and has taken the CMI Frontline Management Level 3 qualification. He’s also an accomplished tai chi instructor working both with and without weapons.

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Liam Anderson – Technical Implementer

Our foremost technical team member, Liam can usually be found with his nose in the back end of client websites working to improve their performance, improve monitoring and data collection, and to make them more stable.

When he’s not doing that, you’ll find him expanding his technical knowledge at home or out on one of his bikes, exploring the countryside or perfecting his trick riding.

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Rory Bettany – Account Manager

Rory came to novi as a Strategic Implementer, giving him a thorough all-round knowledge of how to blend SEO and CRO techniques together to best effect before he began working with clients.

His BSc in Secondary Education and Mathematics makes him adept at the data-driven side of the role as well as in giving our clients the context they need to work with us in developing digital marketing strategy, and it’s backed up with a BTEC IT Practitioners Level 3 – Triple Distinction.

An outgoing personality with a knack for the bigger picture, Rory blends large-scale account strategy with detailed moment-to-moment planning.

Prior to his work at novi, Rory spent some time as a private tutor in GCSE Mathematics. You’ll also find Rory at home watching the latest big-budget fantasy or superhero series.

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Tom Lynch – Lead Copywriter

Comfortable producing press releases on the fly when news arises or working to a long-term plan to improve conversion rates and attract new customers, Tom is always willing to work with account managers and clients to build a better content strategy and make a website more effective.

He holds an MA in Literary and Cultural Studies from Lancaster University during which he honed his understanding of written and video content. In his spare time, he is a published author but most enjoys telling stories around the table in his roleplaying games.

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Mike Kilburn – Strategic Implementer/Copywriter

Emphasising precision and care in his work, Mike nevertheless approaches every day with a bunch of jokes ready to be cracked. He’s responsible for improving the quality of the data used by the team and implementing long-term plans developed for each client by their Account Manager as well as sharing the copywriting burden.

His dog Sonny is highly trained and loves to show off with tricks of all kinds. Mike holds an MA in English Literature from Lancaster University.

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Katie Wareing – Intern Strategic Implementer

A recent arrival to the team, Katie has already impressed with her dedication and hard work, helping Mike accomplish key tasks. She’s taken a year out from a Business and Marketing degree from Liverpool John Moore University to fill this role, and she’s looking to specialise in digital marketing once she’s returned to her course.

As a football lover, Katie trained with Morecambe Ladies FC during her teenage years.

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Matthew Howarth, Admin Assistant

A car enthusiast with a particular passion for Minis, Matthew handles a lot of the behind-the-scenes administration needed to keep the company rolling forward, as well as performing initial research and working with Aaron on proposals to clients – and much more.

A hard worker with a passion for detail, Matthew’s also one of the most upbeat and cheerful in a happy team.

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Placement Students, Interns and Work Experience team

Throughout the year, we also have a team of excellent students and work experience candidates join us for temporary, short term and occasionally longer-term placements.

If you’d like to join us, please send your CV and covering letter to [email protected] explaining your interest in working with Novi.Digital.