---
title: "Microsoft Ads Training"
id: "3649"
type: "page"
slug: "microsoft-ads-training"
published_at: "2026-08-14T14:00:00+00:00"
modified_at: "2026-08-14T14:00:00+00:00"
url: "https://novi.digital/microsoft-ads-training/"
markdown_url: "https://novi.digital/microsoft-ads-training.md"
excerpt: "Microsoft Ads Training Microsoft Ads (Bing) is often the most overlooked platform in a paid media mix, despite reaching a distinct audience that many Google-only strategies miss entirely. It is one of the three core platforms we manage for clients..."
---

# Microsoft Ads Training

Microsoft Ads (Bing) is often the most overlooked platform in a paid media mix, despite reaching a distinct audience that many Google-only strategies miss entirely. It is one of the three core platforms we manage for clients at Novi.Digital.

## What is covered

- Importing and adapting existing Google Ads campaigns
- Microsoft Audience Network and native placements
- Profile-based targeting unique to Microsoft Ads
- Budget allocation across a multi-platform PPC strategy
- Reporting and reconciling performance against Google Ads

## Who this is for

Teams already running Google Ads who want to expand coverage, or marketing managers evaluating whether Microsoft Ads deserves a share of budget.

## Cost

- Half day training course: £750
- Full day training course: £1,500

Prefer full management instead? See [PPC Outsourcing](/ppc-outsourcing/)
. Training also available for [Google Ads](/google-ads-training/)
 and [Meta Ads](/meta-ads-training/)
.

[Start your journey](/get-a-quote/)
 or [get in touch](/lets-talk/)
 to book a session.

Email: [hello@novi.digital](mailto:hello@novi.digital)
 or phone: [0333 090 4442](tel:0333%20090%204442)