It’s not good enough to have a mobile website and a desktop website. Responsive websites are the future. Future-proof your digital campaigns, by planning for changing screen sizes and resolutions.
The importance of mobile phones in modern society cannot be overstated. There are many statistics and trends suggesting that mobile is rapidly becoming the primary form of internet browsing. Many of us are aware that this has already happened! With this being the case, any website which ignores mobile internet is making a huge mistake.
More people are likely to visit your website from a mobile than a desktop or tablet device. However, all too often, people check their website appearance on a desktop-first. Here at Novi, we are mobile-centric, meaning that we test our client website performance on mobile devices first.
40% of mobile internet users will choose to leave your site in favour of another result if yours is not mobile-friendly. This means that without a mobile-friendly site you could be losing a vast number of potential customers. Looking at the comparative conversion rates of mobile users to non-mobile users this becomes even worse.
Whether it’s through direct conversions or the more common multi-platform usage of searching on mobile and buying on desktop, most users who search for a service on mobile will have taken action as a result of that search within an hour. If you miss out on 40% of these customers, you’re missing out on a whopping 28% of potential conversions. Looking at the conversion statistics for mobile browsing makes the importance of mobile traffic even more apparent.
As we’ve already seen, mobile use is rising rapidly (and this stat is old!). Combined tablet and smartphone use making up more than 27% of all website visits in the first quarter of 2014. This comapres to just 20% in the same quarter the previous year. Conversion rates are also following this upward trend, and when you take into account that many mobile searches lead to desktop conversions you can see how important it is that mobile users are able to find and use your site effectively.
Novi.Digital have been observing this upwards trend for some time now, and thanks to embracing it early we already have years of mobile website and SEO experience under our belt. We especially focus on the increased conversion rates that mobile websites can create, and among our current clients. For the majority of our clients, mobile has become an increasingly lucrative source of revenue, with excellent conversion rates, due to mobile-first design.
We have a lot of specific techniques to optimise a website for mobile browsing, including increased functionality, readability and enhanced call to actions. Our content creation for mobile sites is also specifically geared towards increasing conversions and usability. We focus on the customer journey while also encouraging positive user engagement along way. We even have specific techniques for mobile PPC. Mobile-focused PPC campaigns can help optimise your paid online advertising to attract and convert more mobile users.
If these statistics haven’t convinced you and you’d like to discuss this in more detail, please feel free to get in touch to speak with our of our expert team.