While there are many agencies out there that offer PPC marketing services, at novi.digital, PPC is at the core of what we do. We have made SEO and PPC our core specialisms for the past decade. Our success as a leading PPC agency in Kirkcaldy comes from our focus on delivering a clear ROI for our clients.
Understanding exactly how your customers interact with your ads is key to how we bring greater value to your business. To better deliver on the most important metrics, we use a data-driven and psychology-focused approach. We know that it is decisions that are backed up by clear evidence that is most likely to generate improvement. It’s this approach that helps us to deliver exceptional results for our clients.
We know that it can be difficult to work with an outside agency. That’s why we place a heavy emphasis on clear communication and personalisation. We want novi.digital to feel like a member of your team, working towards the goals you most want to achieve. Thanks to this approach, B2B business review site Clutch recognised us as a Global Leader for PPC. Clutch noted our average of 4.6 stars for independent reviews, as well as our many years of successful PPC management.
Only a small percentage of agencies meet the requirements to become a Google Premier Partner, and this includes novi.digital. This puts our agency in direct contact with Google’s own Ads team. This means that we have greater access to new developments and information. We can draw on Google’s internal team experience and their latest insights to make sure our strategies are as up-to-date and optimised as possible. You can draw on our PPC team’s many years of experience; all of our PPC team are Google Ads certified.
We’ve also developed our own bidding software called Captivise. In most agencies, to get the best value on a Google Ad, you have to manually make a bid for each ad. This can be time-consuming and passes costs onto the clients. Our software not only cuts admin costs but also creates greater savings by rapidly changing your bids. This leads to a greater ROI for your PPC campaign.
If you’d like to work with an award-winning PPC agency in Kirkcaldy, we’re here to help. Get in touch with us to find out how we can help you reach your digital marketing goals.
For more information, call us on 01524 566 736 or get in touch via the contact form.