While there are many agencies out there that offer PPC marketing services, at novi.digital, PPC is at the core of what we do. We have made SEO and PPC our core specialisms for the past decade. Our success as a leading PPC agency in Lothian comes from our focus on delivering a clear ROI for our clients.
The way in which your customers relate to your ads has a significant impact on sales and conversions. To better deliver on the most important metrics, we use a data-driven and psychology-focused approach. We believe that there should be a clear reason behind all the decisions that we take. It’s this approach that helps us to deliver exceptional results for our clients.
We know that your understanding of our work is key. That’s why we place a heavy emphasis on clear communication and personalisation. We want novi.digital to feel like a member of your team, working towards the goals you most want to achieve. Thanks to this approach, B2B business review site Clutch recognised us as a Global Leader for PPC. Clutch noted our average of 4.6 stars for independent reviews, as well as our many years of successful PPC management.
Only a small percentage of agencies meet the requirements to become a Google Premier Partner, and this includes novi.digital. This puts our agency in direct contact with Google’s own Ads team. This means that we have greater access to new developments and information. We can draw on Google’s internal team experience and their latest insights to make sure our strategies are as up-to-date and optimised as possible. Our Google Ads certified PPC team can help you with their wealth of knowledge in creating stronger PPC campaigns.
Our services are further developed by our own software programs, such as Captivise. Google Ads for PPC campaigns traditionally take a lot of time to maintain. Bids for each ad must be continuously adjusted to reduce inefficient spending. Our software not only cuts admin costs but also creates greater savings by rapidly changing your bids. This leads to a greater ROI for your PPC campaign.
If you’d like to work with an award-winning PPC agency in Lothian, we’re here to help. We look forward to hearing from you and discussing with you how to make your PPC more successful.