While there are many agencies out there that offer PPC marketing services, at novi.digital, PPC is at the core of what we do. We have made SEO and PPC our core specialisms for the past decade. Our success as a leading PPC agency in Scottish Borders comes from our focus on delivering a clear ROI for our clients.
Matching your advertising to the behaviour of your customers is a vital part of how we generate value for your company. To better deliver on the most important metrics, we use a data-driven and psychology-focused approach. We base all of our decisions on an in-depth analysis of your website data, focusing on increasing your sales and conversions. It’s this approach that helps us to deliver exceptional results for our clients.
We know that it can be difficult to work with an outside agency. That’s why we place a heavy emphasis on clear communication and personalisation. We want novi.digital to feel like a member of your team, working towards the goals you most want to achieve. Thanks to this approach, B2B business review site Clutch recognised us as a Global Leader for PPC. The accolade rewarded our glowing client reviews and depth of knowledge of PPC.
Google rewards the most highly performing PPC agencies, and we are proud to say that we are a Google Premier Partner. This puts our agency in direct contact with Google’s own Ads team. This means that we have greater access to new developments and information. We can draw on Google’s internal team experience and their latest insights to make sure our strategies are as up-to-date and optimised as possible. Our PPC team bring decades of combined experience and all hold the Google Ads certification.
We’ve also developed our own bidding software called Captivise. In most agencies, to get the best value on a Google Ad, you have to manually make a bid for each ad. This can be time-consuming and passes costs onto the clients. Our software not only cuts admin costs but also creates greater savings by rapidly changing your bids. This leads to a greater ROI for your PPC campaign.
If you’d like to work with an award-winning PPC agency in Scottish Borders, we’re here to help. We look forward to hearing from you and discussing with you how to make your PPC more successful.