While there are many agencies out there that offer PPC marketing services, at novi.digital, PPC is at the core of what we do. We have made SEO and PPC our core specialisms for the past decade. Our success as a leading PPC agency in West Lothian comes from our focus on delivering a clear ROI for our clients.
Breaking down your customers’ behaviour is an important part of how we create more profitable ads. To better deliver on the most important metrics, we use a data-driven and psychology-focused approach. We base all of our decisions on an in-depth analysis of your website data, focusing on increasing your sales and conversions. It’s this approach that helps us to deliver exceptional results for our clients.
We realise that it can be difficult to not have all of your marketing under one roof. That’s why we place a heavy emphasis on clear communication and personalisation. We want novi.digital to feel like a member of your team, working towards the goals you most want to achieve. Thanks to this approach, B2B business review site Clutch recognised us as a Global Leader for PPC. We received this award based on our first-rate client reviews and years of experience.
Only a small number of agencies like novi.digital have successfully become a Google Premier Partner. This puts our agency in direct contact with Google’s own Ads team. This means that we have greater access to new developments and information. We can draw on Google’s internal team experience and their latest insights to make sure our strategies are as up-to-date and optimised as possible. Our Google Ads certified PPC team can help you with their wealth of knowledge in creating stronger PPC campaigns.
A unique feature of novi.digital’s PPC service is our in-house software Captivise. A large part of the cost of hiring an external agency can be the administration required for Google Ads. The agency has to constantly adjust bids to get the best value for their customer. Our software not only cuts admin costs but also creates greater savings by rapidly changing your bids. This leads to a greater ROI for your PPC campaign.
If you’d like to work with an award-winning PPC agency in West Lothian, we’re here to help. We look forward to hearing from you and discussing with you how to make your PPC more successful.