Our launch event was brought to a close by a beautiful performance by a professional opera singer after workshops by the novi.digital team and other associated companies.

We unveiled our new website at a well-subscribed launch on Friday the 11^th November at Lancaster’s prestigious InfoLab21. The event was well attended by clients, industry names, and representatives of Lancashire’s best businesses among many others.

After the two-year journey to the novi brand, the launch day was a moment of real vindication for the entire team.

Educating Our Audience

Over a series of workshops presented on the day, we worked to present new perspectives on digital marketing for our guests, offering a real post into what we do.

We also hosted a video conference from our Google Agency Manager (assigned to us as a Google Premier Partner) looking at how mobile search is changing search advertising and Workshop Media were on hand to cover the increasing importance of video to online marketing.

Lively discussion ensued in each workshop and continued afterward, with many clients and guests keen to find how our presentations could be implemented in each individual case.

Another standout presentation – so popular it was offered twice – was given by Mind Lancashire, the local face of the national charity Mind which looks to improve well-being and mental health awareness in the workplace. We’re proud to be working with Mind to promote mental well-being and having this presentation – five things we can do each day to improve our state of mind – as the lead-off was a great start.

Topping off an exciting and busy afternoon was a performance by mezzo soprano Anna Cooper who performed a great mixture of opera old and new to great applause over canapes and champagne (provided by Café21).

 “It’s been a fantastic day, and the culmination of a lot of hard work from the team,” said ourManaging Director, Aaron Crewe. “The positive energy here today has been incredible and everyone I’ve spoken to has come away with a reinvigorated understanding of what our agency and our partners presenting today can offer them.

“Digital Marketing is well-established now, but it’s still not clearly understood by all. We believe in transparency – what we continue to provide for our clients has resulted in a proven record of achievement and we know that by creating clear communication channels between our teams and our clients that everyone has a better chance of achieving success.”