PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, AAS included. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. This is achieved through data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Without an agency, many businesses will spend significant portions of their marketing budget on a PPC campaign that lacks any direction or research of crucial metrics, such as keyword quality scores.
Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to help ensure maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst agencies can often inadvertently be unclear exactly how they are helping by talking in overly-complex jargon, at novi.digital we think that campaigns are best carried out when our clients are able to understand all areas of our approach. To see feedback from businesses in AAS and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your AAS business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.