PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Education included. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Education and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Without an agency, many businesses will spend significant portions of their marketing budget on a PPC campaign that lacks any direction or research of crucial metrics, such as keyword quality scores.
Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Perhaps our most significant piece of software is Captivise. By setting a desired margin or target cost-per-conversion, this ground-breaking software’s algorithms bid the optimal amount to help ensure maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Education and beyond, visit our review page on Clutch along with our testimonials.
To learn about how our PPC management service can help your Education business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.