PPC, like most areas of digital marketing, requires an in-depth knowledge of not just the ever-changing landscape of the software and tools needed, but of the industries themselves, Food and Drink included. PPC has remained, over the last ten years, at the core of everything we do here at novi.digital, having managed over £6 million in Ad Spend and even developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Food and Drink and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this ground-breaking software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst agencies can often inadvertently be unclear exactly how they are helping by talking in overly-complex jargon, at novi.digital we think that campaigns are best carried out when our clients are able to understand all areas of our approach. To see feedback from businesses in Food and Drink and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Food and Drink business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.