PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Manufacturing included. PPC has remained, over the last ten years, at the core of everything we do here at novi.digital, having managed over £6 million in Ad Spend and even developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. This is achieved through data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Many businesses will spend significant amounts of their marketing budget on PPC without an agency and the thorough research of keyword quality scores and appealing ad copy that is comes with it.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Manufacturing, the primary USP of our managed PPC service is our range of intuitive software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to help ensure maximum profitability. Before this, however, we build a campaign automatically. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. By combining these intuitive pieces of software with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in Manufacturing and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Manufacturing business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.