--- title: "PPC London" id: "1137" type: "page" slug: "ppc-london" published_at: "2024-11-07T17:31:08+00:00" modified_at: "2026-01-19T10:54:31+00:00" url: "https://novi.digital/ppc-london/" markdown_url: "https://novi.digital/ppc-london.md" excerpt: "Pop in your email address below for your FREE audit! An SEO Agency for London Companies For any business operating out of London, the right digital marketing strategy is crucial. London is where hundreds of global-spanning digital businesses base their..." --- # PPC London ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash.jpg) ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg) ![Rectangle 15570](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2.jpg) ### London PPC in the Most Competitive Market in the UK London is the most competitive PPC market in the UK, with the highest costs per click and the most sophisticated advertisers. Getting a positive return here requires tight account structure and continuous optimisation, not a set-and-forget campaign. We also work with businesses in Canary Wharf specifically, see our [Canary Wharf](/seo-canary-wharf/) coverage. [Start your journey](/get-a-quote/) ![Two men collaborating at a booth with a laptop and notes, discussing work in a modern office setting.](https://novi.digital/wp-content/uploads/2024/10/linkedin-sales-solutions-AXDunSs-n4-unsplash-1024x683.jpg) ![Two women video chatting on a laptop in a cozy outdoor café setting.](https://novi.digital/wp-content/uploads/2024/10/microsoft-365-MFK0JpFU13U-unsplash-1024x683.jpg) ### Why use Novi.Digital for PPC in London? Novi.Digital has been a Google Premier Partner since 2009. In a market as competitive as London, small structural inefficiencies get expensive fast. Our proprietary tools Forager and Metronome exist specifically to find and cut that waste. [Get in touch](/lets-talk/) ### PPC Management, Training and Audits in London Whether you need full campaign management, a one-off audit of an underperforming account, or want your in-house team trained properly, we offer all three for London businesses. - Full management: see [PPC Outsourcing](/ppc-outsourcing/) - One-off review: [Google Ads Audit](/google-ads-audit/) or [Meta Ads Audit](/meta-ads-audit/) - Upskilling your team: [Google Ads Training](/google-ads-training/) or [Meta Ads Training](/meta-ads-training/) [Get your custom solution](/get-a-quote/) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ### Want to talk more about PPC in London? Why not arrange to meet the team? **email: [hello@novi.digital](mailto:hello@novi.digital)** or **phone: [0333 090 4442](tel:0333%20090%204442)** ## Don't just take our word for it ″ As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Alex Field, Destination Garden Center ″ Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Michael Dent, PropertyData ″ With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Aidan Sharples, Greenmarket ″ novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Ben Marshall, ClickTech Solutions ″ The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Matthew Yeo, Security Direct ″ Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) David Thompson, Nexus Drinks ″ Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Kevin Hakman, TeamworkIQ ″ 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Carlos Daly, Trees Understood ″ Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) James Parry, Parry Welch Lacey LLP ″ novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ### Frequently Asked Questions Common Questions About Our SEO & PPC Services. [I still have a question](/lets-talk/) What services do you offer? Novi offers comprehensive digital marketing solutions, including SEO consultancy, PPC management, paid social media marketing, and AI marketing, all tailored to drive measurable results for your business. How does Novi provide measurable results? We combine data-driven insights, and human psychology guided by AI technology to create actionable results. Our advanced reporting tools ensure that every campaign is optimised for success. What industries do you specialise in? Novi is proud to work alongside clients from sectors such as education, finance, manufacturing, and SAAS. We are happy to hear from all B2B and luxury brands. Why choose Novi? Unlike traditional agencies, Novi takes a consultancy-first approach. We work closely with your in-house team to create bespoke strategies using proprietary technology to deliver ROI-focused outcomes. How long is your contract? We have a 3 month minimum term with a 30-day cancellation notice. From the second year onwards, the cancellation period is 60 days. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. [View all](/insights/) PPC & Paid Media #### B2B PPC Strategy: How to Generate Better Leads with Google Ads For many B2B organisations, Google Ads can be one of the most effective channels for... [Read more](https://novi.digital/b2b-ppc-strategy-how-to-generate-better-leads-with-google-ads/) Agency Updates & Thought Leadership #### When Should You Worry That Your Marketing Manager Is Taking On Too Much? When a new marketing manager walks through the door, there’s a fine line between bringing... [Read more](https://novi.digital/your-marketing-manager-is-taking-on-too-much/) Agency Updates & Thought Leadership #### Novi Appoints Tom Coad as Head of PPC to Strengthen Paid Media Leadership Novi has announced the appointment of Tom Coad as Head of PPC, further strengthening our... [Read more](https://novi.digital/novi-appoints-tom-coad-as-head-of-ppc-to-strengthen-paid-media-leadership/) Industry News #### ChatGPT Ad Management: The Next Evolution in Digital Marketing OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is... [Read more](https://novi.digital/chatgpt-ad-management-the-next-evolution-in-digital-marketing/) Agency Updates & Thought Leadership #### Novi.Digital Ranked in the Top 6% of SEO Companies UK Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK... [Read more](https://novi.digital/seo-top-30/) SEO Strategies & Insights #### What to look for when choosing an SEO Agency in the UK? It’s essential that you know all the facts before choosing an SEO agency. Our guide... [Read more](https://novi.digital/best-seo-agencies-uk/) ### Other Areas We Cover - [PPC Manchester](/ppc-manchester/) - [PPC Leeds](/ppc-leeds/) - [PPC Outsourcing](/ppc-outsourcing/)