PPC Training in Barrow-in-Furness
As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.
This is why we provide PPC training in Barrow-in-Furness, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to anticipate trends, we have been able to remain ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a rudimentary understanding of PPC but train clients in the latest insights.
What roles does this training course help develop?
Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Barrow-in-Furness is inclusive to all levels of expertise, providing something that every business can gain from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can develop your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
Once we know what you will require, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.
What is covered on the course?
We are aware that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are structured in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Barrow-in-Furness, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Barrow-in-Furness-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.