PPC Training in Basingstoke


novi.digital

PPC Training in Basingstoke

As our core competency at novi.digital, we believe in the significance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we provide PPC training in Basingstoke, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to foresee trends, we have always been one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Basingstoke is inclusive to all levels of expertise, providing something that every business can gain from. We do this so that those in attendance feel able to apply these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are designed in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Basingstoke, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Basingstoke-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.