PPC Training in Beeston


PPC Training in Beeston

As one of our primary areas of expertise at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we provide PPC training in Beeston, for for anyone wanting to learn more. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to predict trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Beeston is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to use these same approaches. Whether you are attending so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are designed in a concise format with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Beeston, you will not only be able to understand the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Beeston-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.