PPC Training in Belfast
As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.
It is because of this that we provide PPC training in Belfast, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to anticipate trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest methods.
What roles does this training course help develop?
Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Belfast is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.
What will happen on the day?
When we have received your requirements for the day, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a interactive and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.
What is covered on the course?
We are aware that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are organised in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Belfast, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly measure your Belfast-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.