PPC Training in Bentham


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PPC Training in Bentham

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are well-informed about PPC, they are able to understand how and why we have tailored the campaign to their business.

It is because of this that we offer PPC training in Bentham, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to predict trends, we have always been one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Bentham is inclusive to everyone, regardless of experience, providing something that every business can learn from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

Once we know what you will require, we will create a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise format with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Bentham, you will not only be able to understand the functionality of PPC campaigns, but you will also attain a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Bentham-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.