PPC Training in Birmingham


novi.digital

PPC Training in Birmingham

As our primary competency at novi.digital, we believe in the significance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the theory behind our methods. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.

This is why we offer PPC training in Birmingham, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always seeking to foresee trends, we have been able to remain ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Birmingham is inclusive to everyone, regardless of experience, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are designed in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Birmingham, you will not only grasp the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Birmingham-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.