PPC Training in Blackburn


novi.digital

PPC Training in Blackburn

As our core competency at novi.digital, we believe in the importance of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we provide PPC training in Blackburn, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to predict trends, we have always remained ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a basic understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Blackburn is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you are attending so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are designed in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Blackburn, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Blackburn-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.