PPC Training in Blackpool


novi.digital

PPC Training in Blackpool

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our approaches. When our clients are familiar with PPC, they are able to understand the logic behind their PPC campaign.

This is why we provide PPC training in Blackpool, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to foresee trends, we have always been ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a rudimentary understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. This is why our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Blackpool is inclusive to everyone, regardless of experience, providing something that every business can benefit from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We know that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are structured in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Blackpool, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Blackpool-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.