PPC Training in Bradford


novi.digital

PPC Training in Bradford

As our primary competency at novi.digital, we believe in the significance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

This is why we offer PPC training in Bradford, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to predict trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are sure of our capacity to provide not just a fundamental understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Bradford is inclusive to all levels of expertise, providing something that every business can learn from. This is done so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are structured in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Bradford, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Bradford-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.