PPC Training in Burnley


novi.digital

PPC Training in Burnley

As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our methods. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.

This is why we offer PPC training in Burnley, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to predict trends, we have always been ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are confident in our ability to provide not just a basic understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Burnley is inclusive to everyone, regardless of experience, providing something that every business can gain from. This is done so that those in attendance feel able to use these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will create a schedule that is organised with your business in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We understand that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are structured in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Burnley, you will not only be able to understand the functionality of PPC campaigns, but you will also attain a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Burnley-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.