PPC Training in Bury Saint Edmunds


novi.digital

PPC Training in Bury Saint Edmunds

As our primary competency at novi.digital, we believe in the importance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are familiar with PPC, they are able to understand how and why we have tailored the campaign to their business.

It is because of this that we provide PPC training in Bury Saint Edmunds, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to anticipate trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a fundamental understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance each year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Bury Saint Edmunds is inclusive to all levels of expertise, providing something that every business can gain from. We do this so that those in attendance feel able to use these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We understand that PPC can be confusing at times, containing complex jargon and techniques. It is because of this that our training courses are structured in a concise way with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Bury Saint Edmunds, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more complete understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Bury Saint Edmunds-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.