PPC Training in Cambridge


novi.digital

PPC Training in Cambridge

As our primary competency at novi.digital, we believe in the importance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our approaches. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.

This is why we provide PPC training in Cambridge, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always working to foresee trends, we have always been ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a basic understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Cambridge is inclusive to all levels of expertise, providing something that every business can gain from. This is done so that those in attendance feel able to use these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are structured in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Cambridge, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Cambridge-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.