PPC Training in Canterbury
As one of our primary areas of expertise at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are familiar with PPC, they are able to understand the logic behind their PPC campaign.
It is because of this that we provide PPC training in Canterbury, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to foresee trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a basic understanding of PPC but train clients in the latest technologies.
What roles does this training course help develop?
Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Canterbury is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can develop your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.
What will happen on the day?
When we have received your specifications, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.
What is covered on the course?
We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are designed in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Canterbury, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more broad understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Canterbury-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.