PPC Training in Chelmsford


PPC Training in Chelmsford

As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our methods. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.

It is because of this that we provide PPC training in Chelmsford, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to foresee trends, we have always remained one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a rudimentary understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Chelmsford is inclusive to everyone, regardless of experience, providing something that every business can learn from. This is done so that those in attendance feel able to use these same approaches. Whether you will be coming so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are organised in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Chelmsford, you will not only grasp the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly measure your Chelmsford-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.