PPC Training in Chester


novi.digital

PPC Training in Chester

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the theory behind our methods. When our clients are well-informed about PPC, they are able to understand how and why we have tailored the campaign to their business.

It is because of this that we offer PPC training in Chester, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to foresee trends, we have been able to remain ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Chester is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel able to use these same approaches. Whether you are attending so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We understand that PPC can be confusing at times, containing complex jargon and techniques. This is why our training courses are structured in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Chester, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Chester-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.