PPC Training in Chesterfield

novi.digital

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PPC Training in Chesterfield

As one of our primary areas of expertise at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in Chesterfield, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to predict trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Chesterfield is inclusive to everyone, regardless of experience, providing something that every business can benefit from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is organised with your business in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We understand that PPC can be confusing at times, containing complex jargon and techniques. This is why our training courses are organised in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Chesterfield, you will not only grasp the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Chesterfield-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.