PPC Training in Colchester


PPC Training in Colchester

As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

This is why we offer PPC training in Colchester, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to foresee trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Colchester is inclusive to everyone, regardless of experience, providing something that every business can learn from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are designed in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Colchester, you will not only grasp the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Colchester-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.