PPC Training in Crawley
As one of our primary areas of expertise at novi.digital, we believe in the significance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the concepts behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.
It is because of this that we offer PPC training in Crawley, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.
Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to anticipate trends, we have always been ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest methods.
What roles does this training course help develop?
Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Crawley is inclusive to everyone, regardless of experience, providing something that every business can benefit from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be attending so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.
What will happen on the day?
Once we know what you will require, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to help you understand anything you have wondered about since.
What is covered on the course?
We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are structured in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Crawley, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Crawley-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.