PPC Training in Derby


novi.digital

PPC Training in Derby

As our core competency at novi.digital, we believe in the significance of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our methods. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we provide PPC training in Derby, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to foresee trends, we have been able to remain ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our ability to provide not just a rudimentary understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Derby is inclusive to everyone, regardless of experience, providing something that every business can gain from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be attending so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We understand that PPC can be disorienting at times, containing complex jargon and techniques. It is because of this that our training courses are designed in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Derby, you will not only grasp the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly measure your Derby-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.