PPC Training in Dunfermline


novi.digital

PPC Training in Dunfermline

As our core competency at novi.digital, we believe in the importance of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our methods. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in Dunfermline, for for anyone wanting to learn more. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to anticipate trends, we have always remained ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a rudimentary understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Dunfermline is inclusive to all levels of expertise, providing something that every business can learn from. We do this so that those in attendance feel able to use these same approaches. Whether you are attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through a wide array tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We understand that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are designed in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Dunfermline, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly measure your Dunfermline-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.