PPC Training in Edinburgh


novi.digital

PPC Training in Edinburgh

As our core competency at novi.digital, we believe in the importance of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we provide PPC training in Edinburgh, for for anyone wanting to learn more. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always looking to foresee trends, we have always remained one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Edinburgh is inclusive to all levels of expertise, providing something that every business can gain from. This is done so that those in attendance feel able to use these same approaches. Whether you are attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We understand that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Edinburgh, you will not only be able to understand the functionality of PPC campaigns, but you will also attain a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Edinburgh-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.