PPC Training in Epsom


novi.digital

PPC Training in Epsom

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our methods. When our clients are familiar with PPC, they are able to understand how and why we have tailored the campaign to their business.

It is because of this that we provide PPC training in Epsom, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always looking to predict trends, we have always been one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Epsom is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be attending so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are organised in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Epsom, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly measure your Epsom-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.